My foundation as a professional has a lot of Dell’s DNA into it. Forward-thinking culture, ideation and iteration oriented. I started there as an intern at Product Data team, and quickly enough my passion and hard work moved me up in the ladder. I was assigned to work primarily on the Free Shipping project, which gave me overseas exposure. After 1 year, I was hired as a full timer, joining a multi-country and cross-cultural team.
Working as a bridge between product engineering and sales, our team managed product roadmaps, release and end of line of products or specific components (RAM upgrades, processors, HDD), ready-for-sale releases and instructions to sales teams. We were the operation team for Brazil and South America.
Lines of products covered: Latitude, Vostro, Optiplex, Dimension, XPS (Small & Medium Business, Prosumer)
Joining a multi-country team, I had the opportunity to increase my scope of work besides South America: to Central America, Mexico and United States. There, we were responsible for ensuring proper UX at the Dell Online Store.
Our day-to-day work was to cross-check content management with metrics, test and validate new strategies for increasing conversion.
I actively participated in the slow and steady migration from focusing on user custom configurations to pre-set configs. Those were the early days of web responsive design as well, with the iPhone and then newcomer iPad rapidly increasing their user base.
Lines of products covered: Inspiron, XPS, Netbooks (Consumer, Prosumer)
During the last years that I worked there, my team migrated into and I started quite a few projects blending website bugs with user data.
Later, I joined a global task-force project for the transition phase of a POS/Sales internal software, that teams also used as a wiki and CRM, named USP (Unified Sales Platform).
I was the point of contact for South and Central America and their respective product lines, on this project, which lasted for nearly 8 months.
